Build Your Way to A Better Business

Companies are using LEGO SERIOUS PLAY for designing a better customer experience.
The LEGO SERIOUS PLAY methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities. This methodology also deepens the reflection process and supports an effective dialogue – for everyone in the organization.
By placing the customer at the heart of the process, human-centered design is a process that builds on curiosity, empathy and deep observation. Through ideation, testing and implementation, it helps companies tap into their customers’ needs and create experiences that not only match their expectations but disrupt the status quo and the competitors’ business as usual. The Method helps businesses to look beyond technology and data, to design with the customer’s behavior and desire in mind; based on all aspects of the customer’s journey.

It’s certainly the time of the customer and the next disruptive idea must be designed for the customer, by the customer.
“You can learn more about a person in an hour of play than you can from a lifetime of conversation” – Plato
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